three.

W.K. called early this morning, we have a meeting set up with him Tuesday.

This will be his second book, and he seems pretty ambitious about it. He's supposedly very open to making things as non-traditional as we'd like. Alternative binding techniques, inserts, experimental layouts, whatever. We're going to meet with him at his studio and take some photos, retrieve the assets he has for us already, and talk through some early ideas for how the thing will look and feel. Jess and I recently saw a show he has up at the Espeis gallery, but somehow managed to leave our cameras behind. Not to fear, someone else on flikr had documented the show.

We took a break from Erlend Oye to watch Style Wars. You know, research. From there we started to talk about Go Films and where the rebrand should be taking things in terms of the tone the company would like to convey. I learned a bit about building a Deck, their term for in depth, exhaustive presentations on background research they give to clients when selling an idea for a job. The Deck for Go Films focused around the idea that the company's image should be subtle and mysterious while elegant yet edgy and harsh. Think Daft Punk.