one.

The first day was pretty killer.

On Monday we met up and went over some things I had been working on the previous week. Nothing formal as most of it was exercises with different aesthetics I've been toying with. Specifically, a type face I've been designing which is sort of a blocky / organic sinuous lines mixture was something he thought might work for an upcoming project.

From there we briefly went over a very general outline of how things would be going throughout the next couple weeks. The Erlend Oye project would be something we'd try to hammer out first, the WK Interact book would come later as he is still gathering assets for us to use. GO films is a production house that had asked S&K to fully rebrand, this would be the third project. Ideation Genesis, an innovation / invention firm, requested a similar rebrand and this would be project #4. Now, assuming this all gets wrapped up there is a fifth project, which is a rebrand for a fashion accessory / handbag line.

phew. So we'll see what gets done, ideally I'd like to take a stab at everything but the book is a massive undertaking and will probably take a lot of time.

The rest of the day was spent doing a lot of background research on Erlend Oye. Choosing a tone of voice, concept, imagery, typeface, etc. We're both going to try to come up with several solutions from different angles and see what works best.

After work I was invited to stay as a few friends were getting together for dinner. Ned Karlovich's fiance, brother, and brother's girlfriend are all animators / designers from the city, so it was nice to talk to a number of other designers about what's going on with their work also.